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Increasing Traffic

The following five tips will help you get more real estate traffic when selling your San Diego home:

Hold a weeknight open house

It is traditional to have an open house on Saturday or Sunday from 1 to 4 pm. Your Realtor sends out fliers and takes an ad out in the newspaper. How about doing something different? Your La Jolla Realtor could send out invitations advertising a weeknight open house from 4 to 7 pm., offering hors d'oeuvres. 

Increase the estate real commission

Most sellers want to discover ways to lower the real estate commission, but the truth is, brokers respond better to an increase in their commission. It sets you apart. How you structure the increase is up to you. You might want to raise the entire commission or offer a bonus to the San Diego broker who brings the buyer to the table. Whichever way you decide to do it, make sure your real estate broker lists the bonus or increased commission in the San Diego Multiple Listing Service and Listing Information Sheet. This is sure to get some attention. Also, be sure to write the commission into the listing agreement so there are no misunderstandings later.

Get the word out

Your Del Mar real estate agent is the best source for getting your property exposed and creating excitement. If your Del Mar Realtor is proactive in getting the word out, it will include distributing picture fliers to other San Diego coastal real estate brokers, attaching information boxes full of fliers to your "for sale" sign, putting your Del Mar real estate listing on the Internet, advertising your listing in the local newspaper and advertising your listing in the company buyer's guide. Your listing agent should be with a company which has a relocation department, as employers use real estate relocation companies on the buying and selling side to get their employees transferred. 

Hold a garage sale

This is a great time to clean out, sift through, reorganize and get more exposure for your home. Be sure to advertise your garage sale in the newspaper, send fliers to neighbors and put large, colorful signs up the night before which lists the address, date and time. This is perfect for homes located in areas where the real estate association will not allow "for sale" signs to be posted in the yard. 

For sale sign

If your property is located in a community that allows signage, think how you can use that sign to create more traffic. Are there alternate numbers on the sign? Real estate agents should be accessible to prospective California coastal real estate buyers, They can publish their pager number, Del Mar real estate web site address and e-mail address. Make it easy for buyers to reach your agent. The sale of your home is just a phone call away.



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